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Agenda

  • 8:00 AM – 8:45 AM - Registration, Breakfast, and Networking
  • 8:45 – 10:30 - Opening Keynote Presentation
  • 10:30 – 10: 45 - Break
  • 10:45 – 11:45 - Concurrent Session #1
  • 11:45 – 12:00 PM - Break
  • 12:00 – 1:15 PM - Working Lunch/Video Conference 
  • 1:15 – 1:45 PM - Exhibits and Panel Discussion
  • 1:45 – 2:45 - Concurrent Session #2
  • 2:45 – 3:00 - Break
  • 3:00 – 4:00 - Concurrent Session #3
     

  • 8:00 AM – 8:30 AM - Breakfast and Networking
  • 8:30 AM – 9:30 AM - Opening Plenary Session
  • 9:30 AM – 10:30 AM - Concurrent Session #1
  • 10:30 AM – 10:40 AM - Break
  • 10:40 AM – 11:40 AM - Concurrent Session #2
  • 11:40 AM – 12:00 PM - Wrap up and Action Planning

     
About The Conference


 

Conference Overview

Hosted by Miami University (http://www.muohio.edu), this practical “hands-on” event will:

  • Explain why it’s NOT about your website…it’s about your web strategy!
  • Share eMarketing techniques that can be implemented now to help your bottom line now
  • Explore blogging, RSS, and how they can impact your marketing efforts
  • Find solutions you need to help you stay strong in today’s economy
  • Develop the Unique Selling Proposition to approach the decision-maker
  • Target key accounts who can buy in this economy
  • Utilize solution selling techniques to close larger contracts and shorten the sales cycle
  • Explain how to Run it Like a Business in an Academic Atmosphere!

 Session Titles

  • Using Facebook and LinkedIn to Market Your Business
  • Leveraging Blogs to Syndicate Valuable Content and Generate Leads
  • Taking Advantage of Viral Marketing with Twitter and Online Video
  • Driving Traffic to Your Site Through Search Engine Optimization
  • How to Use Free ‘Web 2.0’ Tools to Ease Your Marketing Pains
  • Why Email Marketing is Still So Important and How to Reap the Benefits
  • Developing Your Unique Selling Proposition to Build Your Brand
  • Prospecting For Companies Who Can Buy Right Now
  • Conducting Company Research to Determine Your Market
  • Finding the Decision-Maker and Making the Approach for the Sales Call
  • Utilizing Solution Selling Techniques to Close Larger Contracts
  • Developing Powerful Proposals That Shorten the Sales Cycle
  • Handling Objections and Closing

 
Conference Sponsors

 


 

 
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